AI-powered context for sales efficiency

Your sales team has AI.
It has none of their expertise.

We interview your team, codify what they know, and load it on top of your existing AI tools or in a content library.

Where the answers are

The questions that decide deals are answered from expertise that is not documented anywhere.

"Where have you done this for a customer of our scale?"
The question reps get most
"We need 10% off to get this through the board."
Buyer CFO, week two after the finalist
"Can you put a larger team on it?"
Buyer COO, during evaluation
"Why pay to move off the system we already run?"
Buyer CIO, in the first meeting

Why none of it is written down

Documentation is slow, and nobody records how they handled a concession in Salesforce. Some people also prefer to keep parts of what they know to themselves.

So each rep answers from their own experience, and the AI answers from none of it.

The people who have answered these questions 40 times are on your team. Their answers are not in any file.

How it works

Interviewed. Structured. Switched on. Kept current.

Step 1

A 30-minute call with each expert

Run by us or by our voice agent, anchored on a deal they just closed or lost: what was asked, what they answered, what surprised them. Every question is optional, so nobody shares what they would rather keep.

Step 2

Their answers become attributed entries

Each entry carries a name, a date, and the condition it applies to. Entries are tagged by topic, so the AI retrieves the right one instead of searching a pile of files.

Step 3

A connector or AI-powered library

One toggle in Copilot, ChatGPT, or whatever you run, with no new tool and no IT project. Or a searchable content library where each answer plays from the source video.

Step 4

Refreshed every week

A standing 30-minute call per person: what worked, what did not, what changed. Approved updates go live the same day. Reps trust the answer because it is current, not a year-old document.

The difference, on one question

The same email, answered with and without your best person's expertise.

Week two after the finalist. The buyer's CFO writes: "We like the team. We need 10% off to get this through the board. Can you do it?"

AI, out of the box

""

Polite, generic, and it conceded 10% of a $48M contract.

The facts were in the files both times. The judgment came from one 30-minute call with the person who has answered this email 40 times. It now applies to every pursuit.

The rule

Every answer traces to a named person. Nothing is invented.

1

Retrieved, not generated

Answers come from the captured record of what your people said, not from the model's general knowledge.

2

Attributed

Each answer carries who said it and when. On video, it carries the timestamp, so anyone can watch the source.

3

Routed when uncovered

If the record does not hold the answer, the response states that and the question goes to a named person. Nothing unsourced reaches a rep or a buyer.

4

Dated

An entry past its confirmation date is flagged in the answer until its owner confirms or retires it.

Rep asks: ""
Lead with the 3-year run cost of the legacy platform, including the two contractors who maintain it, before naming our price. Never open with our number.
M. Patel, Client PartnerConfirmed 4 Sep 2026Watch source, 06:12

Security teams accept this because there is no model writing on the company's behalf. The AI retrieves what a named employee said, or it asks that employee.

Phone or camera

Capture by phone or on video. The AI runs on the transcript either way.

Phone

Fastest way to load expertise into the AI

30 minutes. No camera, no shoot to schedule, nobody self-conscious. The transcript becomes the context the same day.

  • Pricing and concession rules
  • How to answer a request for a larger team
  • The few hundred answers behind most RFP responses
  • Anything the buyer never needs to watch

Video

When seeing the person adds to the answer

A delivery lead explaining a case study on camera gives a rep more than five written summaries they skim. Filmed by the Board Studios team, 14 years of enterprise video.

  • Case studies and reference stories
  • Solution walkthroughs
  • The delivery team a buyer wants to see
  • Anything that goes into a buyer-facing room

Choose per topic. Both feed the same library, and every answer keeps its source.

Where it runs

One captured library. Three places it works.

"I expect them to ask why they should pay to move off the legacy system. What do we say?"

The answer, from the person who has given it before, in the rep's own AI, before the call. Products, case studies, solutions, pricing.

"What is our current answer on data residency for a European client?"

A few hundred captured answers cover most of what a large RFP asks. The team queries and gets the latest, attributed version instead of pasting from last year's response.

"Who specifically will be on-site in month two, and for how long?"

Your delivery leads on video. The committee asks, the answer plays from the timestamp. Anything unanswered comes back to you within 48 hours, and every question is logged and reported.

Who buys this

Built for the people accountable for sales efficiency.

Head of Sales
Enterprise vendors and systems integrators
Sales Enablement
The team whose job is getting reps the right information
Win Center and Big Deals Team leads
The groups that respond to the largest RFPs at global integrators

Start with one function and its highest-value questions. Expand by function once the first one shows a measured difference.

One number, agreed upfront
How much of the AI draft your people still rewrite

Baseline from their last five deliverables. Measured on every draft after that, automatically, on the sections the library covers.

Reported in writing at week four, whether or not the result favors us.

For Decision Rooms: who opened it, the questions they asked verbatim, and time to a routed answer.

The pilot

Test it on three questions your team gets in every deal.

Day one

Send us three questions buyers ask on every deal. We interview the person who answers them best, then show you what your AI answers today and what it answers with their expertise loaded.

If the second version is the one you would send

We run a four-week pilot with one team, measured against your own baseline and reported in writing.